Rebuilding recycling to go circular

Rebuilding recycling to go circular
Keefe Harrison
Mon, 05/18/2020 - 18:18

This article is part of our Paradigm Shift series, produced by nonprofit PYXERA Global, on the diverse solutions driving the transition to a circular economy. See the full collection of stories and upcoming webinars with the authors  here .

After the coronavirus pandemic has passed, the world will need solutions to repair our economy in a way that protects both the planet and its people. The circular economy is a solution for our future health and wellness and recycling has a vital role to play.

A circular economy is not possible without recycling, yet it can’t happen through recycling alone. As companies ramp up their circular economy goals, they’re often based on the concept that recycling will be the workhorse and catch-net of a bigger system. The truth is, that system is not yet a reality.

Recycling isn’t just a thing you do when you’re done drinking your bottle of water or reading the morning paper. It’s a system supported by hundreds of thousands of employees, generating billions of dollars in economic activity, and conserving precious natural resources. However, while it can feel as though it’s a singular service, in fact it represents a loosely connected, highly interdependent network of public and private interests. The U.S. census tells us there are about 20,000 local governments, each independently responsible for deciding what to recycle, how to recycle, or whether to offer recycling services at all. This collection of disaggregated waste management decisions is a challenging start of the "reverse supply chain" that is recycling.

The Recycling Partnership’s 2020 State of U.S. Curbside Recycling Report addresses a system that is causing some communities to abandon their programs, but also shows an overwhelming majority of communities across the country still committed to providing household recycling services. Americans continue to value and demand recycling as an essential public service according to The Recycling Partnership’s 2019 Earth Day survey.

A circular economy is not possible without recycling, yet it can’t happen through recycling alone.

The time to transform the way we think about and manage waste is now. Conceptually, recycling is and has been the "gateway" for a circular economy worldview to take hold in our society. In this transition, it’s critically important to seize on the cultural momentum that recycling has inspired, because behavior change takes so much longer than many other solvable challenges in the transition from linear to circular. Citizens can feel disheartened by the realization that our efforts to recycle are often in vain. Consider the following statistics:

More than 20 million tons of curbside recyclable materials are sent to landfills annually
Curbside recycling in the United States currently recovers...