Why Does Website Security Affect SEO Rankings?

As more and more businesses move online, website security is gaining more and more traction. And it’s not without reason since the incidence of cyber-crime is increasing.

In the first quarter of 2019, 1 billion data records were breached.
62 percent of businesses experienced phishing in 2018.
Hackers are now attacking 39 times every hour (for the ones we know), which is – 2,244 times daily.

The list goes on: data security is now an essential requirement and not a luxury. To reinforce it, leaders like Google have started stressing on it, and rewarding websites that meet adequate standards.
Way back in 2014 — Google announced that they would prioritize websites that are using ‘https’ in place of those with ‘HTTP,’ for improved SEO rankings, to encourage data security measures.
Why does web security affect SEO?
As they say, “ Better safe than sorry.” And Google, the world’s largest search engine, has taken that adage to heart.
To spur on safety precautions and discourage unsafe ones, Google declared they would place specific emphasis on safe websites when it comes to SEO rankings . Websites that weren’t using ‘https’ would display something like this, every time there was a visitor:
After research on Back Pain Chairs Lab and some other websites, we collect results about 67% of websites were flagged to be unsafe. With a drop in SEO rankings, also came a degradation and significant erosion of customer trust for these websites.
That’s where the security features you use become all-important. No business can afford a drop in SEO rankings in today’s world of competition – there’s just too much competition. But when these businesses upgrade the security on their website, essentially, they are not only getting their rankings up but are also preparing a barrier to prevent cyber-attacks: the exact thing that Google wants.
There are other ways where a lack of website security could be compromising that could affect SEO optimization:
1) Blacklisting
Did you know that web-security directly affects SEO? That’s because criminals can use your unprotected website to plant malicious links and get you associated with places you don’t want to be.
This link building activity will make most search engines identify your website as spam – thereby undoing all the effort you’ve put in. Even worse, you’ll be blacklisted, sometimes even without knowing what’s been happening to you, and for how long.
Even after you identify and sort out the problem, it takes months to regain your lost status – and business.
2) Trust
Imagine visiting a website and Google flagging “ Not Secure ” on the URL. Would you still want to visit the site? Probably not. If it was me, I’d be out in seconds. That’s where the trust issue comes in. Unless you can gain their trust, customers aren’t going to visit you. They’ll just take their...