10 Conversion Optimization Strategies to Consider While Developing a Mobile App


When we talk about CRO (Conversion Rate Optimization), it’s about understanding what users are looking for when they arrive at your website and giving it to them. If you’re creating a conversion optimization plan for your mobile app, you need to understand what you are measuring and attempting to optimize. So, let’s take a walkthrough of a few effective conversion optimization strategies before launching your mobile application. 

Let’s get started with the #1 conversion optimization strategy!

Conversion Optimization strategies to consider while developing a mobile app

1. Use Lead- Capture Forms

A lead capture form is all about asking viewers to submit their email addresses before they can see your flipbook. A key component, lead capture form, impacts the website’s conversion rate. It allows you to collect leads. By using a lead-capture form, you can track who accesses your content and how they interact with it.  It is one of the most critical points of funnel, as these forms are the final interaction separating your leads from non-leads. 

Tools like Leadformly makes easier to create high-converting lead-capture forms. Driving customers from the beginning of the purchase funnel is essential. However, there is a common mistake done by marketers of no consideration or little of optimizing conversions in the last stages. The lead-capture forms have a more significant impact if we consider its ability to convert. 

2. Create Text-based CTAs

A text-based call-to-action is a standalone line of text linked to the landing page. It’s a good practice to include CTAs in mobile apps. This is because users often ignore banner-like information. Thus, it lacks attention because users don’t always read all the way to the bottom, meaning a different approach is required. 

That’s where the text-based CTA comes in handy. A text-based CTA is a standalone line of text linked to a landing page and styled as an H3 or H4 to see if they would convert more traffic into leads than regular CTAs located as the bottom of a web page. 

3. Influence and convince users using social proof and FOMO

FOMO stands for ‘fear of missing out’ and is leading a lot of actions that we do online today. It’s what is pushing a lot of users to keep checking their Facebook timeline and taking their devices wherever they go. However, FOMO is not a new thing at all and can be applied to pretty much every area of our lives. There is a fear that we could be in a better job, a better relationship, and living in a better home or city. 

It’s a powerful strategy that can be implemented on the landing page of a mobile app. For instance, making offers exclusive for a specific time only period or telling your users, they are missing out if they are not pursuing actions in a particular time. 

It’s simple to apply, for example, stating exactly how long someone can...

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