Tapping into the Human Side of AI
As an emerging technology, AI faces and will continue to face its fair share of challenges. On the one hand, consumers remain wary about adopting new tech. Envisioning a world where humans are displaced by AI-empowered machines gone amuck may be haunting a few late adopters. On the other hand, companies express frustration that AI has yet to prove itself to be the magic pill that will streamline every business process and pave a path to bountiful profits. Here is tapping into the human side of AI.
In many ways, AI has been its own worst enemy.
AI has been operating under a mysterious set of rules only its authors, and IT understand, and the science has suffered a bit of an identity crisis. Like a gangly adolescent, AI is still trying to find its more significant purpose in the general marketplace.
The Medical Field
Everyone from medical researchers to web developers have been trying to find ways to utilize AI best. It may prove more difficult to bring AI into their fold, mold it for business purposes, and leverage its power. However, some believe that the process of AI hasn’t exactly been a fruitful one, so far.
Gartner predicts that through 2022, 85 percent of AI projects will deliver “erroneous” outcomes “ due to bias in data , algorithms, or the teams responsible for managing them.” While that number appears extreme, it points to the real struggle enterprise is having to navigate the unchartered waters of AI integration into the broader business strategy.
significant it’s very cool to say you’re in AI, but it’s another matter entirely to utilize the power of AI to serve business-specific needs.
AI and the Consumer
Consumers themselves aren’t faring much better. In a recent poll by a digital marketing firm, Blue Fountain Media, nearly half of the consumer respondents claimed they did not know what AI was and how it was being deployed around them.
These findings echo others found in similar polls that indicate there’s overall consumer mistrust of AI and a misunderstanding of how it’s currently being deployed.
Siri and Alexa
significant is a bit ironic, considering if you ask a consumer if they like their voice assistant, like Alexa or Google Home, many will say it’s augmented their daily lives. Yet many are not aware that voice assistance is enabled by AI. All smart home usage is also AI connected .
So where does this all leave us? Where are the next voice-assistant type successes that will find the elusive mix where both consumers and businesses see the benefit?
AI and the Human Element
The secret may lie in bringing a human element to AI. By working in a reverse-path from the wants and needs of the consumer back down through ways, an AI platform could service those needs.
The key to this new, mindful form of AI, is to focus on being aware and purposeful of the intentions and emotions we...