A Las Vegas apartment complex added an esports lounge as an amenity and says its the first of its kind in the US — see inside
Tuscan Highlands , a resort-like apartment complex in Las Vegas, is opening an esports gaming lounge.
The lounge is set up to open in July with VR, arcade games, and plans for holding tournaments.
The developer says this esports lounge and arena is the first of its kind in a US apartment complex.
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Most sports are on COVID-19 related hiatuses, but esports are seeing a jump in interest as other entertainment options aren't available.
Tuscan Highlands, a new apartment complex designed to replicate the resort experience, might be able to take advantage of this newfound interest in esports when its 4,500 square foot esports lounge opens later this summer.
Developer Bob Schulman told Business Insider that over the course of developing this property, he went from not know what esports were to "there'll be no place equal to us," noting that Tuscan Highlands will have the first esports arena on this scale in a US apartment complex.
A game for everyone
Milo Ocampo, an esports expert who consulted on the lounge, told Business Insider that it's designed to appeal both to professional and casual gamers. The lounge has 12 computer stations with seven-foot by 11-foot HD LED displays, a virtual reality sports simulator with a 15-foot by 9-foot display for golf, soccer, and hockey, plus individual gaming stations equipped with Nintendo Switch, PlayStation 4, and Xbox One devices.
For more old-fashioned gamers, there is also a collection of traditional arcade games. A YouTube and podcasting studio is attached, too. There are even special gaming chairs with adjustable height and reclining levels and a built-in headrest. Shulman told Business Insider that when it comes to esports, every aspect matters because games can come down to "split-second timing."
The lounge is scheduled to open in July, with plans to hold esports tournaments with rewards and educational events. "The esports lounge will feature events held by pro players, run education panels, and let residents interact with influencers and future influencers," Ocampo said.
Shulman said he asked himself, "How can I create an amenity that will drive people to be together for extended periods of time?" This question eventually resulted in a 10,000 square foot multiform space, consisting of an esports lounge, bar and restaurant, and wine garden.
He brought in Ocampo, who has his own esports startup and gave him a list of things he needed to know to create the lounge, including demographics and analytics on esports. This first meeting was in July 2019, and the whole project has taken about a year to come to fruition.
Despite his predictions for the success of the lounge, Shulman doesn't think this will become a trend in other real estate developments.
"More likely, we'll see people want to do bars and restaurants and add...