BMW’s feature subscription service is anti-consumer rubbish

Yesterday, Bavarian automaker BMW announced that it’s going to start offering some vehicle features as paid for options as part of its in-car “connected” services. In the future, BMW drivers could be able to add features to their vehicle as and when they please, by purchasing options — like cruise control and heated seats — from BMW through the vehicle‘s ConnectedDrive store or the “My BMW App.” It’s not gone down well If you needed convincing that this is probably a terrible idea, read this piece by Jason Torchinsky over at Jalopnik. As he points out right away in the… This story continues at The Next Web