Hisense Roku TV review: the telly you should buy if you’re on a budget

The Hisense Roku TV is an excellent budget buy (Hisense) Everyone is searching for a TV that ticks all the boxes: value, picture quality, usability.

And the Hisense Roku TV comes damn close to nailing the criteria.

Hisense is a Chinese manufacturer that started out doing radios in the sixties while Roku is well-known for its streaming sticks with a simple-to-use operating system.

Blending the two together means you get affordable hardware alongside well-presented software. It’s a pretty compelling mix if you’re just looking for a new TV without all the hyperbole and marketing of the top-tier sets.

The version I’ve been testing is the 50-inch model – provocatively titled ‘R50B7120UK’ – but it also comes in 43, 55 and 65-inch screen sizes.

Here’s how the pricing stacks up:

43-inch model: £329
50-inch model: £379
55-inch model: £479
65-inch model: £649

The interface on the Hisense Roku TV is really straightforward (Metro.co.uk) Now, there’s some obvious stuff to point out straight after the pricing info. The Hisense Roku TV doesn’t have the build quality of something like a £1,000 Samsung or Sony telly. The bezels, attachable feet and remote are all a bit plasticky and the TV doesn’t feel like it would survive too many accidental knocks and bumps.

It also doesn’t have the bells and whistles – there’s no Dolby Atmos, contrast can be a bit wonky and the detail gets lost a bit if you’re watching really dark content. Furthermore, viewing angles aren’t the best so if you’re settling down to watch something, you want to be as central as possible.

You may also see a little bit of lag when it comes to controls. I found hitting the volume buttons on the remote translated to a fractional delay on translating to the set so I may accidentally over or under compensate.

But really, as soon as the show starts you’re going to stop worrying about the lag and looking at the plastic bezel because you’re concentrating on the picture. And the Hisense hits the mark for an LCD panel (as opposed to a pricey OLED display where each individual pixel is lit from behind).

The build quality is nothing special but the screen is excellent for the price (Hisense) This is a fully 4K-capable set that boasts high dynamic range (HDR) certification. It’s bright and detailed but the settings skew slightly towards a colourful, dynamic picture style that offsets the fact the contrast isn’t as good as you’d find on a higher-priced set. Colours pop and there’s plenty of vibrancy, but it struggles just a touch with both light and dark on the screen together. The blacks aren’t as deep as OLED but things like skin tone and bright colour tones come through really well.

All that being said, the picture quality is extremely impressive for a £379 TV. I feel Hisense may have dispensed with things like build quality to focus on making...

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