Wimbart launches the second edition of PR Office Hours for African tech startups
Wimbart, the Public Relations agency specialising in Africa & emerging markets, has launched the second edition of its Office Hours Programme.
The programme equips early-stage technology start-ups with the PR and communications tools needed to scale their businesses. In partnership with Pan-African early stage fund Ventures Platform, and leading media platform Techpoint Africa, the three month programme will deliver PR and business mentorship to 30 Africa focused startups.
It is targeted at tech-enabled startups building solutions for Africans on the continent or in the Diaspora, eligible startups must be less than two years old, have a minimum viable product and be pre-Series A. Applications are .
Launched in March 2020, the pilot Wimbart Office Hours Programme saw 22 start-ups, including Crop2Cash, Ecodudu and Wellahealth selected from a pool of over 80 applicants from across Africa, Europe and the US.
Applications for the second edition are now open . Successful startups joined an in-depth PR webinar and Q&A with Wimbart founder and Managing Director Jessica Hope, followed by dedicated one-on-one sessions with senior members of the Wimbart team, that covered deep dives into how PR could support their specific business goals. The power of storytelling, anatomy of a solid press release, and the art of pitching to journalists were just some of the topics covered during the programme.
Office Hours participants reported some impressive milestones, including coverage in top tier international and pan-African media outlets, increased customer traction, and interest from investors, as some of the early outcomes. The spirit and practical nature of the programme is set to continue as Wimbart has launched an online Alumni Network to continue supporting the early stage start-ups and allow peer-to-peer collaboration.
Kicking off in August 2020, the second Wimbart Office Hours cohort will have access to three expert webinars led by Jessica Hope, who will be joined by Kola Aina, Founder & CEO of Ventures Platform, and Adewale Yusuf, Founder & CEO of Techpoint. The webinars will focus on the importance of communication for growth, investment and reputation management. These will be followed by three dedicated one-on-one PR office hours sessions with senior members of the Wimbart team, and one business mentoring session with an advisor from Ventures Platform.
Speaking on the launch and partnerships, Jessica Hope says, "Hot on the heels of closing out our first Wimbart Office Hours, and having worked with an amazing first cohort, we’ve taken on board some great feedback and are really excited to continue the momentum as we start our search for new start-ups from across the continent to join us in August. For cohort two, we have some amazing tech ecosystem partners joining us - Ventures Platform and Techpoint - allowing us to add another layer of expert insight to our...