AI and Privacy Line: AI as a Helper and as a Danger



As AI becomes increasingly adopted in more industries, its users attempt to achieve the delicate balance of making efficient use of its utility while striving to protect the privacy of its customers. A common best practice of AI is to be transparent about its use and how it reaches certain outcomes. However, there is a good and bad side to this transparency. Here is what you should know about the pros and cons of AI transparency, and possible solutions to achieve this difficult balance.
The Benefits
AI increases efficiency, leverages innovation, and streamlines processes. Being transparent about how it works and how it calculates results can lead to several societal and business advantages, including the following:
Increased Justice
The number of uses of AI has continued to expand over the last several years. AI has even extended into the justice system, with AI doing everything from fighting traffic tickets to being considered as a fairer outcome than a jury .
When companies are transparent about their use of AI, they can increase users’ access to justice. People can see how AI gathers key information and reaches certain outcomes. They can have access to greater technology and more information than they would typically have access to without the use of AI.
Avoidance of Discrimination
One of the original drawbacks of AI was the possibility of discriminatory outcomes when the AI was used to detect patterns and make assumptions about users based on the data it gathers.
However, AI has become much more sophisticated today and has even been used to detect discrimination. AI can ensure that all users’ information is included or that their voice is heard. In this regard, AI can be a great equalizer.
Instilled Trust
When AI users are upfront about their use of AI and explain this use to their client base, they are more likely to instill trust . People need to know how companies reach certain results, and being transparent can help bridge the gap between businesses and their customers.
Customers are willing to embrace AI. 62% of consumers surveyed in Salesforce’s State of the Connected Consumer reported that they were open to AI that improved their experiences, and businesses are willing to meet this demand.
72% of executives say that they try to gain customer trust and confidence in their product or service by being transparent about their use of AI, according to a recent Accenture survey . Companies that are able to be transparent about their use of AI and the security measures they have put in place to protect users’ data may be able to benefit from this increased transparency.
More Informed Decision Making
When people know that they are interacting with an AI system instead of being tricked into believing it is a human, they can often adapt their own behavior to get the information they need.
For example, people...

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