5 Steps for Creating Effective Pillar Content

Content marketing is the major key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on a more personal level. Here are five steps for creating effective pillar content.
Pillar content can be defined as a series of posts that represent your site’s best work.
These are the posts your visitors will be attracted to, as well as the ones that will continue to be useful to readers.
I have used articles by ERIC SIU to illustrate the five steps. SIU once said that The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. And yet, only 27% rated their company’s content marketing efforts as extremely successful or very successful.
Content pillars are compulsory for marketers who want their companies to stand out from the crowd. When you want to develop your pillar content there are many things to think about which are research, planning, content creation, sharing, and engaging with your audience.
Creating a lot of high-quality content is not easy. There’s a big difference between a business blog that is uninformative posts and one that’s with the type of high-value content that naturally draws in readers.
Here are the 5 steps to developing successful pillar content
1.Understand Your Audience

Understanding who your audiences are is really important. Building pillar content for your blog or business blog is an opportunity to pour out your deepest thoughts and meaningful piece of advice to your readers.
Make sure your articles represent your business in the best way possible so that they can be of the greatest possible use to your readers.
Try to take a look at your social media analytics tools. Check out Google Analytics, and any customer databases you maintain in order to answer the following questions:
. Is my audience primarily male or female?
. What is the average age of my audience members?
. Which ethnic groups do my audience members belong to?
. Where are my audience members located geographically?
. What do I know about my audience’s average education level?
These questions will help you get some ideas about how to address your audience with your pillar content posts.
2. Identifying Your Reader’s Needs and Wants
Identifying your readers’ pressing needs is really important. it’s time to discover the issues that are on their minds, as understanding their pressing needs will help you to develop topics for each of your pillar posts.
Try to figure out what your readers are...