Learn How To Create Powerful Video Content Strategy Through These 7 Steps
Whether it is for brand promotion, or sharing your cooking skills online , or conducting online classes, video content has been the most dominant form of online communication. A HubSpot survey predicted that 55% of people view online videos every day, which is not surprising. 97% of marketers say video has helped users gain sufficient understanding of their products and services, which shows the effectiveness of video content.
With so much video traffic online, the crucial part is to create your content in such a way that people watch your video over the thousands of other similar ones on the internet. How do you make a domestic video go viral? What video marketing strategy will you use to make a promo video reach countries in another continent?
7 Techniques to Create Compelling Video Content
1. Plan the Content
The first step in making a video is to plan the content that you are going to put into it. Based on whether it is a real estate marketing plan or a wedding photo montage, your requirements, time limit, keywords, audience, and several other parameters will change. You could decide to make an entirely animated video as well, for tutorial purposes.
If it for your company, you may also have budget and timeline constraints. So, consider all these factors and then start making your video.
2. An Attention-Grabbing Intro
The first thing that people see in your video should get them attracted enough to watch the whole video. That is why you should have a catchy intro sequence at the beginning. It can include details like names or credits but use effective animations, visual or sound effects, or funky colours and fonts to increase the visual appeal.
You can use intro templates available online and edit it into the remainder of the video you shoot. You can also make a custom sequence for your channel or brand and use it consistently across all your videos.
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3. Add a Soundtrack
Sound plays a crucial role in videos, although it may not seem that evident. A familiar or catchy tune in the background can instantly make more people take notice of the content. Try to pick some melody that is relevant to the video while making sure that it doesn’t draw too much attention away from the visual content.
You can add a soundtrack to your video in several ways, like choosing an appropriate file from a music library or the video editor itself or composing your own tune and adding it to the video. A good practice would be to use an audio editor on the sound file to increase the quality and add any effects (like fade or reverbs) before incorporating it into the video.
4. Use Video Editors
Not all of you will have high-end video...