H&M Creates a Jean Jacket that Will Love You Back—Sort Of #WearableWednesday
This jacket is part of H&M’s “Wearable Tech Collection”, via Sourcing Journal
Fear of spreading the coronavirus is forcing humans to check their natural instincts to hug, shake hands and pat one another on the back, but a new technology by H&M Lab, the fashion firm’s German innovation hub, aims to fill in the gaps forced by the touch crisis.
The lab teamed with Berlin-based wearable tech solutions company Boltware to develop Wearable Love, a jean jacket outfitted with flexible sensors and tactile elements embedded into the shoulder areas. The sensors connect to H&M’s Wearable Love app via Bluetooth, so the wearer can transmit signals to the jacket that mimic the feeling of being touched.
Each jacket comes with a registration code for the app. After the wearer creates a profile, they can invite friends to connect via the app’s “Love Lists.” There, friends and loved ones can create individual touch patterns that they can send to the wearer as a digital reminder that they are thinking of them.