Boosting Store Performance by Motivating the Middle

Take a quick survey of your team. Where are you focusing your motivational efforts?
Do you hone in on the leaders and go-getters, rewarding pro-activity?
Do you micro-motivate the slackers and troublemakers of the bunch?
While these groups need that extra push to do especially great work, they likely aren’t who need that source of inspiration most. So, let’s take a look at why it’s more important to motivate a distinct third group in your workforce: the middle.