Why designers should stop obsessing over trends and aim for ‘timeless design’

Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. The digital design industry is maturing. With established best practices and the advent of design systems, it is now possible to strive for a longer design life for the products we create. We can aim for digital classics instead of one-hit wonders. Industrial design is the poster child of longevity. The timeless charm of a Vespa scooter. The iconic contours of a Coca-Cola bottle. The elegant angles of an Eames lounge chair. Will there ever… This story continues at The Next Web