Google Chrome will automatically block ads that consume the most account resources from August

Google Chrome will automatically block  ads that consume more CPU or bandwidth of the account , and for this Google Chrome will begin to block them from August. The idea, they expose from Google, is to improve the browsing experience of users, since heavy or poorly optimized ads can  negatively affect the loading speed  of the pages or the battery of the devices.

From the company they affirm that they will begin to experiment with this new measure over the next few months. The arrival of this new lock is expected to hit the  stable version of Chrome in late August  , as before that they want to offer ad creators some time to adapt and certain tools to incorporate into their workflow. But what does Google consider a heavy ad? Let’s see it.

Not to pass

Google Chrome will automatically block ads

All the details of what Google has dubbed “heavy ad intervention” can be found on  GitHub  . The company details that the  user agent  will not load those ads that consume more resources than 99.9% of the ads measured by the browser. For this,  three limits or criteria  have been established. If an ad complies with some of them, it will be blocked:

Ads that use the main CPU thread for  more than 60 seconds total  .
Ads that use the main CPU thread for  more than 15 seconds in any 30 second period  .
Ads that use more than  four megabytes of bandwidth  to load resources.

Which ads can meet these criteria? Google gives some examples, such as those who mine cryptocurrencies , those with little compressed images, those who upload a large video before the user gestures or execute heavy operations in Javascript.

When an ad consumes more account resources, the framework of the ad  will show an error and inform the user  that the ad has consumed too high with the following text: “This ad uses too many resources for your device, so Chrome I eliminate it”. As for the advertiser, they will receive a notification so that they can know which ad has been blocked and act accordingly.

Google Chrome will automatically block ads, This is what a blocked heavy ad will look like.

With this measure, Google anticipates that it can save up to  12.8% of network use and 16.1% of CPU use  . The measures are independent of the platform, that is, the requirements mentioned above apply equally to mobile phones and computers. The idea is that ad creators can more easily know if an ad can be tapped or not.

In Chrome 84 and higher versions this new measure  can already be tested  . To do this, copy and paste the following into the Chrome search bar and check the corresponding box:

chrome: // flags / # enable-heavy-ad-intervention

More information |  Google

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