Auto Dealership Scores Big with AI Powered Email


A Texas-based auto dealership says sales leads and service bookings are up significantly since it brought in AI-powered email from Conversica.

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Conversica offers an AI assistant solution that uses AI-generated writing to engage in email conversations with customers.

Beck & Masten Buick/GMC used the AI assistant technology to chat-up old sales leads via email.

Plus, it used the AI-generated writing package to score more service bookings.

The result: Beck & Masten’s AI assistant “Anna” mined 200 hot sales leads from a database of 20,000 lost leads, according to Joe Pierce, the dealership’s general manager.

And Beck & Masten’s AI assistant “Grace” triggered 114 new repair orders in 60 days.

“I can’t think of anything that we’ve spent this amount of money on and gotten the results we got with Conversica,” Pierce says.

In other AI-generated writing news:

*Marketing Language That Works in a Coronavirus World: AI-generated writing company Persado says consumers are looking for marketing language with a different emphasis in the Age of Coronavirus.

Persado offers a software solution known for its ability to auto-write winning ad slogans and similar snippets of marketing copy.

“The name-of-the-game is balancing empathy and performance,” according to Susan Li, director, content intelligence at Persado.

Li says Persado analyzed 408 recent AI-generated campaigns and found that marketing slogans currently working best are those that accommodate the unease we all feel towards the virus.

“What’s impactful now is less attention-grabbing language and more care-focused language,” Li observes.

Specific phrases hitting home with customers include, “Welcome to shopping, couch edition” and “We will take care of you,” according to Li.

*AI-Generated News Service Makes the Case for Writer-Friendly Automation: AI news service Hoodline insists writing automation is not a threat to human writers.

Hoodline is an AI-generated writing news service that auto-writes stories on weather, local crime, high school sports, small business openings and the like.

“A common fear is that automation will replace human journalists,” observes Rose Garrett, head of content, Hoodline. “But Hoodline’s stories are designed to supplement the offerings of our partners, including CBS, Hearst and ABC — not to replace them.

Hoodline is an AI-generated writing news service that auto-writes stories on weather, local crime, high school sports, small business openings and the like.

Data for the stories is mined from public databases.

“In short, we want to cover local topics that newsrooms just aren’t focusing on, but that readers want,” Garrett says.

“And we aim to bring much-needed coverage to so-called ‘news deserts,’ where local news is threatened or...

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