Winds of Change: Robot Writers Take the Web


AI-driven content creation and marketing programs like NewsCred, Sprinklr and Contently will generate more than 30% of all digital content within the next two years, according to Gartner, a market research firm.

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Specifically, the AI tools will increase productivity and make advertising more effective, according to study authors Nicole Greene and Laurel Erickson.

But they will also disrupt the creative process, Green and Erickson add.

In other AI-generated writing news:

*AI-Generated Writing Meets Fantasy Baseball: Incredibly Nuanced: ‘Baseball fanatic John Mancini finds it hard to get over just how personalized the AI-generated communications are from his fantasy baseball league.

“What is amazing about this from a customer experience perspective is the incredible amount of personalization and detail” that goes into auto-generated communications from the fantasy league, Mancini observes.

*AI That Writes in Trumpian Style: Blogwriters have trained an AI-generated writing program to pen posts in the style of President Donald Trump.

The result: People who tried to tell the difference between robo-writings and the real musings of Donald Trump were fooled 60% of the time, according to Futurism writer Kristin Houser.

The blogwriters used CTRL , a prototype AI-powered system from Salesforce Research, to generate a Trump writing style.

The system is trained by exposing it to numerous posts written in the style it needs to emulate.

*AI-Generated Writing Firm Churning-Out Breaking News Coronavirus Stories: Automated writing firm Arria is transforming Coronavirus data into easy-to-understand text summaries.

The quick updates are accompanied by graphic illustrations of the same data created by business intelligence programs Microsoft BI and TIBCO.

“People don’t have to try to decipher the charts and the graphs,” says Sharon Daniels, CEO, Arria. “The AI-driven narrative analyzes the data for them and explains the most important information in plain language .”

*Computerized Poetry: Not Ready for Prime Time, Poet Says: As writers of all stripes eye AI as a potential job killer, computational poet Nick Montfort remains unperturbed.

“Computers are tireless in mining data, producing combinations, and working towards objective functions,” Montfort observes.

“They can be extraordinarily dogged and compelling explorers of language. And of course, they can fill out formal patterns.

“But – here I’m leaning on something journalist Italo Calvino said in the 1960s, which remains true – they don’t have individual and cultural histories.

“So, right now, while a computer can help us see things in data, it’s hard for a text to actually mean something deep to a computer.”

*AI-Generated Email Marketing: A Primer: Mike Kaput, a senior consultant at PR...

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