How TikTok became more popular than Twitter and Instagram
How TikTok became more popular
The journey of TikTok has been a marvelous one so far. Within a year, it has managed to be among the most downloaded applications of all times and that speaks volumes about the popularity enjoyed by this app.
Many simply find TikTok cringe-worthy but it does not take away the serious success that the app has enjoyed. The simple ‘fear of missing out’ induces more to join this social media platform and with the passing days, it is becoming all the more popular, surpassing the likes of Twitter and Instagram .
The advent of TikTok:
TikTok was launched in China as Douyin and soon the company procured Musical.ly. Thus, with a strengthened product, they hit the markets with this much loved social media platform. It enabled people to explore their creative side with limited means from the comfort of their residence.
The videos can be edited with lip-syncing and there are several tools to perfect the editing. To point out the sudden rise in TikTok’s popularity, let us put before you some statistics.
In the year 2019, it ranked second with 740 million downloads, closely trailing Whatsapp . The nearest competition was from Facebook Messenger which had 20 million lesser downloads that
When it comes to the number of active users, with 800 million it might be trailing the likes of Instagram and Facebook, but it must also be taken into consideration that these platforms have existed for years. As a new addition, TikTok has already surpassed Snapchat and Twitter with its number of active users.
How it works:
The idea behind the working of TikTok is simple. You can follow an individual and be followed and this is how your connections grow. Unlike applications like Facebook and Instagram, the videos that will be available before you are carefully crafted and almost never-ending.
They do not follow a set pattern or algorithms like Instagram, YouTube, or Facebook . You can also become a star overnight with a good video even if you did not have a large number of followers, to begin with. Some viral videos get people instant fame which is a major attraction for the youth.
TikTok Sensations:
There are some of the TikTok stars who have become so popular that more and more people join to replicate their success. Some of these stars are cultivated by TikTok itself.
Their popularity is often the dream for the youth and that is precisely the target audience for TikTok. They have a large number of young users with more than 40% consisting of people between the ages group of 14-25.
They take up challenges like the Renegade Challenge or the Yeehaw Challenge. The challenges are initiated by some popular personality and soon it becomes a trend to be followed. The Renegade Challenge, for instance, involves dancing in a particular style and has been attempted by millions.
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