How Business Owners Can Recognize the ROI of Sustainability for their Small Business

Sustainability has calmed down as a buzzword as consumers are now looking for actions over words when businesses claim they are “green” or “carbon-neutral”. Being a consumer in the world of greenwashing has led to a deep mistrust in green marketing which requires businesses to step up their words to actions and communicate how they stand out in a numerical and honest way. 
Honesty, compassion, and community are big winners in the communication of good business practices which allows small businesses to bolster their reputation with hyper-local connections and genuine relationships with clients and customers. Building a sustainability plan or energy plan for your business from the ground up and incorporating sustainability into your mission has the opportunity to attract a larger audience from the upstart, but even if sustainability is an afterthought for your business, there are still many ways to promote your reforms and attract those clients that are specifically looking for a business incorporating social and environmental ethics.