Interview with Pratap Malladi, Senior Consultant – Marketing & Data Science, 360DigiTMG
How did you first get into data science?
By the time I started looking into DATA SCIENCE, I was Sr Business manager working on Mobile Internet & AI Products for a prestigious company in Pune and other side reporting, analysis is being part and parcel of my professional career journey, what I feel is with data, businesses can learn more about what the clients want. Organizations can mine data on specific requirements and respond to these preferences with laser focus. Furthermore, businesses can also analyze aggregate data on several clients to holistically optimize business development strategy.
I got to know about Data Science from one of my good colleagues who completed the course with few capstone projects from one of the prestigious training and consulting firm in Hyderabad and made a Career in the field of Analytics. I got a chance to attend the demonstration session on Data Science by Mr.Bharani Kumar D from 360DigiTMG, where I got really impressed and started deep-diving more on the same, got into the course to know the appropriate direction, got certified, started working as a Senior Consultant, also started knowing more from connecting with real-time experts, learning from their experience, reading blogs, articles, publications, attending webinars, meetups, MOOCs and finally research, research, research on the subject with respect to wide-angle domains and business problems solved.
With consistent effort, I got the gist of the same, started sharing my knowledge and expertise with aspirants across colleges, corporate, social media, blogs, articles by continuously transforming myself.
It’s not that easy but I am crazy about DATA & DIGITAL all the way.
Learn; Practice; learn; Practice; Learn; Practice is my say to whoever opting into this field.
How is data science used to create value in your current project(s)?
My background is more from Digital Media & Internet advertising industry, I mean most of the POC's to projects are around "How Data Science Is Revolutionizing Digital Advertising", solving problems with tens of thousands of campaigns running every minute, there's a problem because in most scenarios we can't see all the variables. So looking at effective CPM, bid requests, Conversion rate optimization, Campaign management, CTR, CPM, and relevant metrics might give few insights if deep-dived.
What are the key skills that you use every day as a data scientist, and how did you develop them?
The Skill that Data scientists require
Asking the right questions, Data Gathering, Data Wrangling, Assessing, Clean, Explore, Drawing insights, and communicating the results. Aside, The 3 most commonly used words in majority job descriptions you can see are Data, Experience, and Business.
Tools that will be used in daily life are R/Python, SQL, Excel, Tableau/PowerBI, and Basic Statistics.
What are the...
